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Beware the Perils of Caffeine Withdrawal

Given that our two favorite drinks around here are Diet Coke and Diet Mountain Dew, we thought that the article below on the perils of caffeine withdrawal might be of interest to some of you.

And yes we do have plans to wean ourselves from caffeine >: ) . . . but just not right now >:) . . .

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From our friends at CNN.com

Click on the Picture to See Video from CNN.com "Beware the Perils of Caffeine Withdrawal"

Click on the Picture to See Video from CNN.com "Beware the Perils of Caffeine Withdrawal"

Beware the Perils of Caffeine Withdrawal

 Video Watch more on caffeine withdrawal syndrome »

By Judy Fortin
CNN Medical Correspondent

 ATLANTA, Georgia (CNN) — Susan Todd loves her daily coffee fix. “I can drink four or five cups, easily, comfortably,” said Todd, 59, of Clinton Township, Michigan.

But if she skips her regular dose of caffeine, Todd warned, watch out.

“I feel lousy all over. It’s not that anything hurts,” she explained. “I just feel sluggish, and a cup of caffeine will cure that.”

Todd is among the estimated 80 to 90 percent of North American adults and children who consume caffeine products every day. Experts estimate about half that number will experience headaches and other symptoms from caffeine withdrawal syndrome.

There are a number of reasons why someone might need to reduce or stop their daily caffeine intake. Experts tell pregnant women not to consume more than 200 milligrams of caffeine a day (about one 12-ounce cup of coffee). Caffeinated products are not recommended for people who are prone to panic attacks or those who suffer from anxiety. Some surgical patients may also experience the symptoms of caffeine withdrawal syndrome on the day of surgery, because they are told not to eat or drink anything.

Researchers at Johns Hopkins University in Baltimore, Maryland, recognized the condition as a disorder five years ago after reviewing decades of studies. They concluded the higher the caffeine intake, the more likely a patient was to suffer from severe withdrawal symptoms when denied the ingredient.

Researchers also reported that some caffeine users considered themselves addicted to caffeine because they were unable to quit or cut down on their usage. More . . .

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Click here to read another interesting article mentioned in the CNN article:

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April 25, 2009 Posted by ej | Food, Health, Science, Work-Life Balance | , , , , , , , | Leave a Comment

Enjoy! Easter Menus and Recipes for the Weekend!

Happy Easter Everyone!!! Have a great weekend!!!

If you’re looking for some great (and healthy) recipes to serve this weekend, take a look at what one of our faves – Cooking Light – has cooked up! They are currently offering Easter Menus that feature:

and More:

cooking-light-easter-meal

Rain, shine, or out of time, Cooking Light has just the right Easter menu for you!

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 Picture Credit: Cooking Light, Randy Mayor, Jan Gautro

April 10, 2009 Posted by ej | Cooking, Food, Magazines, Parenting, Shopping, Work-Life Balance | , , , , , , , | Leave a Comment

Mars Introduces New Candy Bar for Women: “Fling” Uses Provocative Ads to Stimulate Sales

Mars Encourages Women to Have a Fling

First New Brand From Candy Giant in Almost 20 Years Rolls Out With Fewer Calories and Plenty of Double Entendres

NEW YORK (AdAge.com) — Mars is prepping its first new candy brand since Twix nearly 20 years ago: a low-calorie chocolate bar dubbed “Fling,” aimed at women.

Click below to see one of the first commercials for Fling:

 

The candy is positioned as “Naughty, but not that naughty.” In the first commercial that breaks next week from longtime roster shop BBDO, New York, a woman appears to enter a dressing room occupied by a man, with the two then getting undressed and proceeding to act, er, naughty. But then the camera pans over the top of the fitting rooms, revealing they are actually in two separate dressing rooms, as he struggles with his clothes and she secretly nibbles on a Fling.

Print work for the brand declares “It’s not cheating if you don’t feel guilty,” “Your boyfriend doesn’t need to know,” and “Pleasure yourself.”

The campaign, which also includes cover wraps on issues of People magazine, breaks in the California market next week, and the full push will roll out nationally this year.More . . .

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April 8, 2009 Posted by ej | Food, Marketing to Women | , , , , | Leave a Comment

Time Inc. and Lexus Experiment with Made-to-Order Magazines: How to Get Yours

Have you ever wished for a magazine where you determine the content? How about a mix of  Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and/or Travel + Leisure? Well, Time Inc. and Lexus are running an experiment that you may be interested in. 

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The New 2010 Lexus RX

Made-to-order Magazines Let Readers Choose

Time Inc. experiment aims to mimic Web’s personalized news feeds.

The Associated Press

LOS ANGELES – Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.

Called “mine,” the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It’s as customizable as the magazine carrying its ads.

The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000.

Sign-ups are available immediately at http://www.timeinc.com/mine, with the first issue to be shipped in the mail in early April, and then once every two weeks. Online subscribers will get digital editions that look just like the printed version, but in a special format that allows virtual page turns with clicks. A promotional push for the magazine kicks off Friday.

Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue. More . . .

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March 26, 2009 Posted by ej | Magazines, Marketing | , , , , , , , , , | Leave a Comment

Who’s Cooking? For Health Reasons It Matters

Who’s Cooking? (For Health, It Matters)

Tara Parker-Pope, The New York Times

You may be cooking more these days. But is your cooking healthier?

a-potIn this economic climate, it’s no surprise that more and more people are making their own meals from scratch. Food & Wine magazine says home cooking is the hottest food trend of 2009, and the market-research firm Information Resources says supermarket shoppers are cooking more from scratch and spending more on basic cooking ingredients than on convenient but costly frozen and refrigerated foods.

Home-cooked meals are typically more healthful than those prepared at restaurants. But just how much more healthful depends on who’s doing the cooking, where the recipe comes from, and even the dishes in which the food is served.

Studies show that the biggest influence on family eating habits is the person who buys and prepares the food. These “nutritional gatekeepers,” as researchers call them, influence more than 70 percent of the foods we eat, according to a 2006 report in The Journal of the American Dietetic Association — not just home meals but children’s lunches, snacks eaten outside the home, and even what family members order at restaurants.

Public health researchers first identified the role of nutritional gatekeeper during World War II, when meat shipments to the troops threatened to create a protein crisis at home. The goal was to educate families about alternatives to meat, but it wasn’t clear at whom to direct the information campaign.

At the time, many people believed that husbands and children strongly influenced the foods served in the home. But research led by the anthropologist Margaret Mead found that the wives and mothers who bought and prepared the food had far more influence than anyone realized, including the women themselves.

These days, the family gatekeeper may be a mother or a father, a grandparent, a housekeeper or a nanny. And Brian Wansink, director of the Food and Brand Lab at Cornell, says these people need to be aware of their importance to family nutrition.

A gatekeeper who struggles with unhealthy habits and eating choices will typically pass those problems on to family members. By the same token, gatekeepers who improve their habits can improve the health of the whole family.

To learn more about gatekeepers, the Cornell researchers More . . .

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Also check out Well, Tara Parker-Pope’s blog on Health, at NYTimes.com Blogs.

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Picture Credit: The New York Times, Stuart Bradford

March 21, 2009 Posted by ej | Cooking, Food, Health, Mommy Stuff, Science, Shopping, Work-Life Balance | , , , , , , | Leave a Comment

No-Brainer, No-Shop Cooking

cooking-by-numbers-logoFound out about a new Cooking Website from our friends over at Pink Magazine. They call it “No- Brainer, No-Shop Cooking.”

It’s a very cool concept – you tell them what you have and they show you what to make! 

More specifically, you go to the website  and enter in the food that you have in your refrigerator, pantry, etc. and the  website generates recipes that you can make.

Click here to take a look: Cooking By Numbers

After you get through in the kitchen head on over to Pink’s website and check out their online business community for women.

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Picture Credit: CookingByNumbers.com

March 21, 2009 Posted by ej | Cooking, Food, Mommy Stuff, Parenting, Shopping, Work-Life Balance | , , , , , | Leave a Comment

Margaret A. Hamburg Tapped to Head FDA

margaret-hamburg2Margaret A. Hamburg has been selected by the Obama Administration to head the Food and Drug Administration.

Rob Stein and Lyndsey Layton, Washington Post

“The Obama administration has tapped Margaret A. Hamburg, a physician and former New York City health commissioner with an interest in bioterrorism, to run the struggling Food and Drug Administration, according to people familiar with the choice.

Joshua Sharfstein, Baltimore’s health commissioner, will serve as Hamburg’s chief deputy, according to these sources. Sharfstein won national attention when he took on the drug industry and petitioned the FDA in 2007 to restrict the use of over-the-counter cough and cold medications for young children.

The White House would not confirm the selections yesterday. Hamburg, 53, could not be reached for comment; Sharfstein, 39, declined to talk to a reporter.

The pair, both outsiders, would take on an agency in crisis. Shaken by a series of alarming failures, the FDA desperately needs an infusion of strong leadership, money, technology and personnel — and perhaps a major restructuring, say former officials, members of Congress, watchdog groups and various government reports.” More . . .

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Picture Credit:  Courtesy Henry Schein

March 11, 2009 Posted by ej | Food, Politics | , , | Leave a Comment

Michelle Obama’s Agenda Includes Healthful Eating

michelle-obama-soup-kitchenMichelle Obama is a champion of healthy eating in her home. Here’s what she has planned for the nation.

Rachel L. Swarns, The New York Times

“The television cameras were rolling, the journalists were scribbling and the first lady, Michelle Obama, was standing in a soup kitchen rhapsodizing about steamed broccoli. And homemade mushroom risotto. And freshly baked apple-carrot muffins.

Mrs. Obama was praising the menu last week at Miriam’s Kitchen, a nonprofit drop-in center serving this city’s homeless. And she seized the moment to urge Americans to provide fresh, unprocessed and locally grown foods to their families and to the neediest in their communities.

“You know, we want to make sure our guests here and across the nation are eating nutritious items,” said Mrs. Obama, who served lunch to several homeless men and women and delivered eight cases of fresh fruit to the soup kitchen, all donated by White House employees.

“Collect some fruits and vegetables; bring by some good healthy food,” she said. “We can provide this kind of healthy food for communities across the country, and we can do it by each of us lending a hand.”

In her first weeks in the White House, Mrs. Obama has emerged as a champion of healthy food and healthy living. She has praised community vegetable gardens, opened up her own kitchen to show off the White House chefs’ prowess with vegetables and told stories about feeding less fattening foods to her daughters.” More . . .

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Picture Credit: The New York Times

March 11, 2009 Posted by ej | Food, Health, The First Lady | , , | Leave a Comment

Peanut Butter Sales Volume Drops 13% in Four Weeks

peanut-butter-newscom1Peanut butter sales are down even though the recall was for products made with peanut paste such as cookies, crackers and other products. Here’s a look at how Peanut Butter companies are trying to regain consumer confidence.

Category Takes a Hit Despite No Relation to Recent Recall

Emily Bryson York, Advertising Age Picture Newscom

CHICAGO (AdAge.com) — Peanut-butter sales volume plunged 13% during the four weeks ended Feb. 21, according to Nielsen, even though peanut butter was not involved in the recent recall involving several package foods. That’s the lowest level since the company began tracking sales at U.S. food, drug and mass outlets three years ago, and the figure includes sales at consumer-foods behemoth Walmart.

The drop comes even though the much-publicized recall was for cookies, crackers and other products made with peanut paste, not peanut butter itself. It also came despite that several peanut-butter marketers took pains on their websites and communications to stress that peanut butter was not affected. More . . .

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March 11, 2009 Posted by ej | Food | , , | Leave a Comment

“Home Meal Replacement Solutions” – A Look at What Pizza Hut is Up to

Pizza Hut isn’t just focused on pizza anymore, they want to drive growth by providing home meal replacement solutions such as pasta, lasagna and buffalo wings.  Here’s a look at what they’re up to.

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Pizza Hut (Home)Q&A: How Pizza Hut is Going After the Over-35 Crowd

From Elaine Wong, Brandweek

“Times are tough for the pizza industry. Not surprisingly, the largest player in the category, Pizza Hut, has been affected.

It saw same-store sales drop 1 percent in the fourth quarter. Parent company Yum! Brands attributed the decline to a slowdown in the number of consumers eating out. Additionally, the pizza chain is off to a slower start this year than expected, as pizza falls under the “higher-ticket dinner occasion,” as Yum! Brands CEO David Novak said in a recent earnings call.

Still, Pizza Hut CMO Brian Niccol attests that consumer demand for newer menu items such as lasagna and the WingStreet brand of wings are holding strong.

These options, along with its pizza, make the chain a top source for “home meal replacement solutions,” he said. Niccol also discussed how the chain is driving value in a down economy and how it’s taking its WingStreet brand of buffalo wings national. Here’s what he had to say: ” More . . .

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March 11, 2009 Posted by ej | Cooking, Food | , , , , , | Leave a Comment

Coffee Drinking Lowers Women’s Stroke Risk

Two or more cups a day boosts protection for nonsmokers, study finds

“MONDAY, Feb. 16 (HealthDay News) — Drinking coffee appears to lower the risk for stroke among women, with more consumption translating into more protection, Spanish and American researchers suggest.

The finding stems from the tracking of both coffee habits and stroke occurrence among tens of thousands of American women across nearly a quarter century. And it adds to earlier indications that coffee might also offer some protection against diabetes, while not raising the risk for heart trouble.

However, the current evidence also includes a cautionary note for smokers: Their habit seems to wipe out whatever protection long-term coffee drinking might otherwise confer.” “”More . . .

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March 11, 2009 Posted by ej | Food, Health | , , , , | Leave a Comment