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What leaders read.

The Story of Sara Blakely

From our friends at Success Magazine.

One of our faves around here is Sara Blakely, the founder of Spanx, who is profiled in this month’s Success. See how her ideas can help improve your bottom line! >:)

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Success Stories: Sara Blakely (Succss Magazine)Success Stories

Beth Douglas Silcox, Success Magazine

Plain and simple, Sara Blakely wanted her bottom to look better in white pants. She was 27 and peddling fax machines to businesses, making cold-call after cold-call, facing way too many slamming doors. But at this moment, standing in her tiny Atlanta apartment, scissors in hand, she teetered on the verge of invention. One-size-fits-no-one pantyhose didn’t do the job, so Blakely lopped off the feet with two, crisp snips.

Eight years after Blakely amputated the feet of her pantyhose, her brainchild, Spanx, exceeds $300 million in retail sales. She has expanded into other types of shape wear to smooth other problem areas for women. Meantime, her footless hosiery invention revitalized an industry and answered the prayers of women everywhere who wanted to look better in all of their clothes.

Stepping from idea to prototype, she mustered every bit of perseverance and charm learned in her door-to- door years. “If you make someone laugh or smile in the first five to 10 seconds, you might get another 10 seconds,” Blakely says. Authenticity was crucial, as she pitched her idea to hosiery mill executives.Spanx.com

Before Spanx, the male-dominated $2 billion hosiery industry regarded pantyhose as cosmetic and simply accentuated the shine, color or smoothness of women’s legs. “I found, as a consumer, how seriously they were all trying to take pantyhose was ridiculous,” Blakely says.

By contrast, Blakely was pragmatic about her hosiery invention. Spanx would be More . . .

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Click on the items below to read more about her:

=How Failure Molded Spanx’s Founder (Business Week) 

=Spanx FounderSara Blakely on Luck, Gwyneth Paltrow and Wearing Wigs (The Huffington Post)

=The Story of Spanx (Spanx Website)

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Picture Credit: Success Magazine

April 17, 2009 Posted by ej | Entrepreneurship, Magazines, People, Shopping | , , , , , | Leave a Comment

Getting Organized: 10 Strategies for Busy Moms

From our friends at CNN.com and Real Simple.

In this article, the author makes a very simple suggestion – Why don’t you manage your home like you manage your organization? Then, he shows you how to apply core business principles to the management of your life.

FYI – Patrick was recently named by Fortune as one of the 10 New Gurus You Should Know

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patrick-lencioniTen Business Strategies to Organize Your Home

Patrick Lencioni, Real Simple

About 11 years ago, two big things happened in my life: My wife and I started a family, and I launched a consulting firm. For years I was much more successful at running my company than managing our family — probably because I was taking specific steps to improve my business, then going home and winging it.

Well, a few years ago, it occurred to me that this made no sense, and that my family was in fact an organization, too — the most important one in my life.

That realization was probably provoked by an innocuous (or so I thought) comment to my wife: “You know, honey, if my clients ran their companies the way we run this family, they’d go out of business.”

I’ll spare you the gory details of her response and just tell you that we eventually decided to figure out whether the tools and concepts I applied with my clients might help our home run more smoothly. I’m here to report that they absolutely did and might help you, too. (Don’t worry: None involve persuading a 10-year-old to endure the agony of a performance review.) Real Simple: How to make good decisions

1. Identify your core values. Companies define their core values because they provide a great framework for making all kinds of decisions. To apply this idea to your family, think about what common traits each spouse admires in the other. One of the things I love about my wife is that she is unafraid to speak her mind or stand up for her beliefs.

We wanted to pass that trait on to our four sons, so we made it a core value. (Our others are creativity and passion.) Then, when one of the boys was sent to the principal’s office for defending a classmate who was being bullied, we made it clear that he should be proud that he had stood up for a friend.

2. Establish a single top priority. If everything is important, nothing is. Too many companies fail because they spread their time and energies too thin. Answer this question: “In addition to our day-to-day responsibilities, if we accomplish one big thing as a family in the next few months, what should it be?” And then work on it. It could be anything from “Help Dad get healthy” to “Spend more time together as a family at home.” Real Simple: 14 shortcuts for everyday tasks

3. Keep your values and top priority visible. You don’t need an engraved plaque to remind you of what’s important. But it’s good to have a ready reference. My wife and I were out on a date around the time we were coming up with our family’s list of values and top priority. She borrowed a waiter’s pen and wrote them on the paper tablecloth. After dinner she neatly tore off that section and stuck it to our oven, where we could see it every day. More . . .

Digital Version of Real Simple Article

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April 16, 2009 Posted by ej | Career, Entrepreneurship, Leadership, Parenting, Work-Life Balance | , , , , , , , , | Leave a Comment

Enjoy! Easter Menus and Recipes for the Weekend!

Happy Easter Everyone!!! Have a great weekend!!!

If you’re looking for some great (and healthy) recipes to serve this weekend, take a look at what one of our faves – Cooking Light – has cooked up! They are currently offering Easter Menus that feature:

and More:

cooking-light-easter-meal

Rain, shine, or out of time, Cooking Light has just the right Easter menu for you!

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 Picture Credit: Cooking Light, Randy Mayor, Jan Gautro

April 10, 2009 Posted by ej | Cooking, Food, Magazines, Parenting, Shopping, Work-Life Balance | , , , , , , , | Leave a Comment

Fortune’s 50 Most Powerful Women in Business: #49 Cathie Black

This week, we introduce you to #49 on Fortune’s 50 Most Powerful Women in Business list. She is Magazine Maven, Cathleen Black, President of Hearst Magazines!

Cathie-Black-President-Hearst-MagazinesCathie Black,

2007 rank: 43
Age: 64

Hearst Magazines’ 2007 ad revenues from titles like Cosmopolitan, O, and Esquire rose 9%, to $2.7 billion. Since Hearst Corp. lost its CEO, Victor Ganzi, in July, Black is a candidate to succeed him, but her age works against her. She’s on the boards of IBM and Coca-Cola, and just wrote a hit memoir, Basic Black.

 Click here to read more about her:

=“Hearst’s Cathie Black: No Nonsense Tips from a Magazine Maven (San Francisco Chronicle)
=“A Career of Firsts” (Crain’s Most Influential Women in NYC Business)

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Picture Credit: Hearst Magazines

April 7, 2009 Posted by ej | Leadership, Magazines | , , , , , | Leave a Comment

Time Inc. and Lexus Experiment with Made-to-Order Magazines: How to Get Yours

Have you ever wished for a magazine where you determine the content? How about a mix of  Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and/or Travel + Leisure? Well, Time Inc. and Lexus are running an experiment that you may be interested in. 

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The New 2010 Lexus RX

Made-to-order Magazines Let Readers Choose

Time Inc. experiment aims to mimic Web’s personalized news feeds.

The Associated Press

LOS ANGELES – Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.

Called “mine,” the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It’s as customizable as the magazine carrying its ads.

The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000.

Sign-ups are available immediately at http://www.timeinc.com/mine, with the first issue to be shipped in the mail in early April, and then once every two weeks. Online subscribers will get digital editions that look just like the printed version, but in a special format that allows virtual page turns with clicks. A promotional push for the magazine kicks off Friday.

Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue. More . . .

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March 26, 2009 Posted by ej | Magazines, Marketing | , , , , , , , , , | Leave a Comment

Capital Cool: Members of The White House Staff Illustrate the New Rules for Dress in the Workplace

Illustrating the new rules on how to dress for work.

Capital Cool - Members of The White House Staff Illustrate the New Rules for Fashion in the Workplace

Capital Cool - Members of The White House Staff Illustrate the New Rules for Fashion in the Workplace (Click image to see Slideshow)

Capital Cool

Taking a cue from Michelle Obama, Joe Zee redefines women’s fashion role in the workplace.

Joe Zee, Elle

A lawyer friend recently remarked over dinner that her office desperately needed my help. It was full of smart, accomplished women, but they just couldn’t get their clothes right. Look at Michelle Obama, she continued, who, when she was an associate at a Chicago law firm, didn’t trade her style for credibility. She’s certain Michelle was the picture of chic, elegance, and authority. (And hell, she landed her husband at that firm!) My friend had a point: Why have working women put style on the back burner?

As her profile has risen, Michelle has in some ways become a reluctant style hero at the same time that she’s ushered in a new era in political fashion. She’s the ultimate career mom who, balancing success with family in Jimmy Choos and J.Crew, raised the workplace fashion stakes. Will the messages of style hope and sartorial change reach the young women who will now be working at the White House? My next challenge!

Two days after the inauguration, I headed to DC to style seven of the smart, successful—and let it be said, beautiful—women from this new administration and, in doing so, illustrate the new rules for how to dress for work. DC has long been in a style recession. My No. 1 rule? Break all the rules—which is why I dubbed them “The No-Hose Administration.”

From what I’ve seen over the years, getting it right at the office can be tough. It’s a daily high-pressure game: You want to appear authoritative and professional but not look like a career drone. Employee handbooks may highlight terms like business casual and corporate attire, but what does it all mean? How do you start to decipher these complex codes that can ultimately get us hired, fired, promoted, or just plain noticed? April being our Work Issue, I am offering my own get-ahead guide to How to Look Good and Still Succeed in Business. More . . .

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Picture Credit: Elle Magazine

March 24, 2009 Posted by ej | Fashion, Leadership, People, Shopping, The First Lady | , , , , , , , , | Leave a Comment

Fortune’s 50 Most Powerful Women in Business: #50 Marissa Mayer of Google

Today, we continue with our look at the women in Fortune’s 50 Most Powerful Women in Business and we introduce you to #50 –  Marissa Mayer of Google!

 

marissa_mayer-google
Marissa Mayer,
Vice President, Search Products and User Experience
Google (GOOG)

Previous rank: New
Age: 33

This self-proclaimed “geek” (she was Google’s first female engineer) is the youngest woman ever to make our list. Overseeing thousands of engineers and product managers, she shapes the design of Google.com, Google Maps, Earth, Health, iGoogle, and more.

Click here to read The Adventures of Marissa (San Francisco Magazine) 

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Picture Credit: Fortune, Google

March 22, 2009 Posted by ej | Leadership, Magazines, People, Technology | , , , , , | Leave a Comment

Former eBay CEO Meg Whitman Runs for Governor of California

meg-whitman-fortune-magazineFormer eBay CEO Meg Whitman is running for Governor of California.

The latest edition of Fortune features her on the cover and asks the question “Can Meg Whitman Save California?”.  (Click the picture of Meg Whitman to be taken directly to the Fortune Magazine article.)

She was interviewed by Patricia Sellers, Editor-at-Large who provides her thoughts on the interview below. 

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Behind Meg Whitman’s Bid to Save California

Patricia Sellers, Editor-at-Large, Fortune

Yes, former eBay (EBAY) CEO Meg Whitman is vying for her next big gig–governor of California–Ronald Reagan-style. She’s got a Western look and a simple message: creating jobs, cutting government spending, and improving education. “The three-bucket theory,” Whitman calls it, contending that corporate employees and voters as well need clear, memorable messaging from leaders of any kind.

The horse on the cover, Brandy, isn’t Whitman’s, but she does ride in Telluride, Colorado, where she and her neurosurgeon husband, Griff, have a vacation home. During our cover shoot in Half Moon Bay, California, Brandy was so spirited  that the candidate had to show off her riding chops to keep the horse from throwing her or running away.

The story, which you can read by clicking here, is a Fortune exclusive. I spent three days with Whitman during her first week on the campaign trail. Indeed, she’s a political novice, and she left eBay with real problems in her wake. But don’t discount this onetime star of the Fortune Most Powerful Women list, who ranked No. 1 in 2004 and 2005. Whitman has quite a lineup of business honchos supporting her and helping her raise money. This 2010 California governor race, by the way, is due to be the most expensive gubernatorial race in history. Whitman told me that she might spend $50 million of her own money on her campaign.

So who are these business bigwwigs backing Whitman? I had room in the story to mention only a few: Yahoo (YHOO) CEO Carol Bartz, Cisco (CSCO) CEO John Chambers, Sun Microsystems (JAVA) chairman Scott McNealy, Activision Blizzard chief Bobby Kotick, Morgan Stanley (MS) technology analyst Mary Meeker, and Marc Andreessen, Netscape’s founder who now chairs Ning. More . . . 

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Picture Credit: Fortune

March 19, 2009 Posted by ej | Leadership, Magazines, People, Politics, Technology | , , , , , , | Leave a Comment