brusque

What leaders read.

Genevieve Bell of Intel: One of Fast Company’s Most Influential Women in Technology

In our continuing bid to highlight women who rock, today we introduce you to  Genevieve Bell of Intel, one of Fast Company’s Most Influential Women in Technology!

And get this, she’s an anthropologist who studies the culture of consumers and how they use technology in order to help Intel understand their current and potential customers.

Read the profile below and then click here to see what US News & World Report had to say about her:
Keeping An Eye on You (US News & World Report) 

****

Genevieve Bell (Intel)Genevieve Bell
Intel Fellow, Digital Home Group
Director, User Experience Group
Intel Corporation

Genevieve Bell is an Intel Fellow and Director of the User Experience Group within the Intel Digital Home Group.

Bell joined Intel in 1998 as a researcher in the Corporate Technology Group’s People and Practices Research team – Intel’s first social science oriented research team. She helped drive the company’s first non-U.S. field studies to inform business group strategy and products and conducted groundbreaking work in urban Asia in the early 2000s. Bell currently leads an R&D team of social scientists, interaction designers and human factors engineers to drive consumer-centric product innovation in Intel’s consumer electronics business. In this role she is responsible for setting research directions, conducting comparative qualitative and quantitative research globally, leading new product strategy and definition, and championing consumer-centric innovation and thinking across the company.

Prior to joining Intel, Bell was a lecturer in the Department of Anthropology at Stanford University. She has written more than 25 journal articles and book chapters on a range of subjects focused on the intersection of technology and society. Her book, “Telling Techno-Cultural Tales,” co-authored with Prof. Paul Dourish, is being published by MIT Press.

Raised in Australia, Bell received her bachelor’s degree in anthropology from Bryn Mawr College in 1990. She received her master’s and doctorate degrees in anthropology from Stanford University in 1993 and 1998, respectively.

****

Subscribe to Brusque via RSS

question-mark-icon What is RSS?

email-icon Subscribe to Brusque via Email

twitter-t-logo-v2 Follow Brusque on Twitter

****

Bookmark and Share

Picture Credit: Intel

April 9, 2009 Posted by ej | Career, Education, Leadership, People, Science, Technology | , , , , , , | Leave a Comment

Who’s Cooking? For Health Reasons It Matters

Who’s Cooking? (For Health, It Matters)

Tara Parker-Pope, The New York Times

You may be cooking more these days. But is your cooking healthier?

a-potIn this economic climate, it’s no surprise that more and more people are making their own meals from scratch. Food & Wine magazine says home cooking is the hottest food trend of 2009, and the market-research firm Information Resources says supermarket shoppers are cooking more from scratch and spending more on basic cooking ingredients than on convenient but costly frozen and refrigerated foods.

Home-cooked meals are typically more healthful than those prepared at restaurants. But just how much more healthful depends on who’s doing the cooking, where the recipe comes from, and even the dishes in which the food is served.

Studies show that the biggest influence on family eating habits is the person who buys and prepares the food. These “nutritional gatekeepers,” as researchers call them, influence more than 70 percent of the foods we eat, according to a 2006 report in The Journal of the American Dietetic Association — not just home meals but children’s lunches, snacks eaten outside the home, and even what family members order at restaurants.

Public health researchers first identified the role of nutritional gatekeeper during World War II, when meat shipments to the troops threatened to create a protein crisis at home. The goal was to educate families about alternatives to meat, but it wasn’t clear at whom to direct the information campaign.

At the time, many people believed that husbands and children strongly influenced the foods served in the home. But research led by the anthropologist Margaret Mead found that the wives and mothers who bought and prepared the food had far more influence than anyone realized, including the women themselves.

These days, the family gatekeeper may be a mother or a father, a grandparent, a housekeeper or a nanny. And Brian Wansink, director of the Food and Brand Lab at Cornell, says these people need to be aware of their importance to family nutrition.

A gatekeeper who struggles with unhealthy habits and eating choices will typically pass those problems on to family members. By the same token, gatekeepers who improve their habits can improve the health of the whole family.

To learn more about gatekeepers, the Cornell researchers More . . .

****

Also check out Well, Tara Parker-Pope’s blog on Health, at NYTimes.com Blogs.

****

Subscribe to Brusque via RSS

question-mark-icon What is RSS?

email-icon Subscribe to Brusque via Email

twitter-t-logo-v2 Follow Brusque on Twitter

****

Bookmark and Share

Picture Credit: The New York Times, Stuart Bradford

March 21, 2009 Posted by ej | Cooking, Food, Health, Mommy Stuff, Science, Shopping, Work-Life Balance | , , , , , , | Leave a Comment

7-Year-Old Girl Survives Groundbreaking Surgery That Removed 6 Organs & Tumor

Click below to see  video from MSN Health:

From CBS News:

Seven-year-old Long Island native Heather McNamara has overcome a deadly stomach tumor thanks to a risky and experimental operation involving the removal of vital organs.

(CBS)  These days, 7-year-old Heather McNamara and her family are all smiles. But three months ago, they were losing hope.

CBS News correspondent Kelly Wallace reports  (Click here to see video from CBSNews) reports doctors had told the family that Heather’s stomach tumor — her second in three years — was tangled in her vital organs, making it inoperable and untreatable with chemo.

“They told us she was not going to make it,” said Tina McNamara, Heather’s mother. “It was horrible for her.”

But then the Long Island, N.Y., family heard about transplant surgeon Dr. Tomoaki Kato, the only transplant surgeon known to have dared this type of surgery before, on a 62-year-old woman with an abdominal tumor.

“He was the only one who said ‘yes, we can take it out’,” said Joe McNamara, Heather’s father.
To remove the tennis-ball sized tumor, Kato took out Heather’s liver, small and large intestines, and other vital organs. He then re-implanted everything but her stomach, pancreas and spleen, which were destroyed by the cancer.

In case Heather’s liver couldn’t be saved, her dad starved himself in preparation to donate part of his.” More . . .

****
Subscribe to Brusque via RSS

question-mark-icon What is RSS?

email-icon Subscribe to Brusque via Email

twitter-t-logo-v2 Follow Brusque on Twitter

****

Bookmark and Share

March 12, 2009 Posted by ej | Health, Science, Young (S)Heroes | , , | Leave a Comment

Coffee Drinking Lowers Women’s Stroke Risk

Two or more cups a day boosts protection for nonsmokers, study finds

“MONDAY, Feb. 16 (HealthDay News) — Drinking coffee appears to lower the risk for stroke among women, with more consumption translating into more protection, Spanish and American researchers suggest.

The finding stems from the tracking of both coffee habits and stroke occurrence among tens of thousands of American women across nearly a quarter century. And it adds to earlier indications that coffee might also offer some protection against diabetes, while not raising the risk for heart trouble.

However, the current evidence also includes a cautionary note for smokers: Their habit seems to wipe out whatever protection long-term coffee drinking might otherwise confer.” “”More . . .

****
Subscribe to Brusque via RSS

question-mark-icon What is RSS?

email-icon Subscribe to Brusque via Email

twitter-t-logo-v2 Follow Brusque on Twitter

****

Bookmark and Share

March 11, 2009 Posted by ej | Food, Health | , , , , | Leave a Comment