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What leaders read.

WSJ. The Magazine from The Wall Street Journal: Summer Issue Cover Story – An Interview With Desiree Rogers, White House Social Secretary

From Dow Jones & Company:  

The Wall Street Journal today unveiled the summer installment of its glossy magazine, WSJ. , centering on American style and changing lifestyle landscapes.

Click on picture to read WSJ Magazine Cover Story: Desire Rogers' "Brand Obama"

Click on picture to read WSJ Magazine Cover Story: Desire Rogers' "Brand Obama"

The cover story — “Brand Obama” — features an exclusive, candid interview with White House Social Secretary Desiree Rogers, including photographs of Ms. Rogers exclusively for WSJ. by Marc Hom. “Desiree Rogers is at the center of one of the most closely watched presidencies of our time, and we were able to capture intriguing insight into the challenges and opportunities for what may lie ahead over the next four years with Brand Obama,” said Tina Gaudoin, editor-in-chief of WSJ.

Summer Issue of WSJ Magazine Features Exclusive Interview with White House Social Secretary Desiree Rogers  

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And to learn more about her, click on either the picture or the link below to read the February 2009 Vogue.com feature story:

=Life of the Party (Vogue.com)

Click on picture to read Vogue.com Article
Click on picture to read Vogue.com Article
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Picture Credits: Dow Jones  & Company and Jonathan Becker

May 4, 2009 Posted by ej | Career, Fashion, Leadership, People, Politics, Shopping | , , , , , , , , | Leave a Comment

The Story of Sara Blakely

From our friends at Success Magazine.

One of our faves around here is Sara Blakely, the founder of Spanx, who is profiled in this month’s Success. See how her ideas can help improve your bottom line! >:)

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Success Stories: Sara Blakely (Succss Magazine)Success Stories

Beth Douglas Silcox, Success Magazine

Plain and simple, Sara Blakely wanted her bottom to look better in white pants. She was 27 and peddling fax machines to businesses, making cold-call after cold-call, facing way too many slamming doors. But at this moment, standing in her tiny Atlanta apartment, scissors in hand, she teetered on the verge of invention. One-size-fits-no-one pantyhose didn’t do the job, so Blakely lopped off the feet with two, crisp snips.

Eight years after Blakely amputated the feet of her pantyhose, her brainchild, Spanx, exceeds $300 million in retail sales. She has expanded into other types of shape wear to smooth other problem areas for women. Meantime, her footless hosiery invention revitalized an industry and answered the prayers of women everywhere who wanted to look better in all of their clothes.

Stepping from idea to prototype, she mustered every bit of perseverance and charm learned in her door-to- door years. “If you make someone laugh or smile in the first five to 10 seconds, you might get another 10 seconds,” Blakely says. Authenticity was crucial, as she pitched her idea to hosiery mill executives.Spanx.com

Before Spanx, the male-dominated $2 billion hosiery industry regarded pantyhose as cosmetic and simply accentuated the shine, color or smoothness of women’s legs. “I found, as a consumer, how seriously they were all trying to take pantyhose was ridiculous,” Blakely says.

By contrast, Blakely was pragmatic about her hosiery invention. Spanx would be More . . .

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Click on the items below to read more about her:

=How Failure Molded Spanx’s Founder (Business Week) 

=Spanx FounderSara Blakely on Luck, Gwyneth Paltrow and Wearing Wigs (The Huffington Post)

=The Story of Spanx (Spanx Website)

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Picture Credit: Success Magazine

April 17, 2009 Posted by ej | Entrepreneurship, Magazines, People, Shopping | , , , , , | Leave a Comment

Ads Women Love: A Note to Advertisers

Hey Advertisers,

Here’s something to think about – Women are multi-dimensional and two dimensions that we have that aren’t often portrayed in advertising geared at women are competitiveness and tech-savviness

If you want to get an idea of what good advertising is that appeals to those dimensions, we respectfully ask that you consider the following ads as great examples. We love the ads below because they have actresses portraying us as fiercely competitive and knowledgeable about the tech products that we purchase.

Hats off to Nike and Microsoft for a job well done!

Nike+ (The Nike + Ipod Sensor Combo): Men vs. Women Challenge

Microsoft: Laptop Hunters $1000 – Lauren Gets an HP Pavillion

Also check out: Mac Heads Savage Lauren (National Business Review)

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April 8, 2009 Posted by ej | Marketing to Women, Shopping, Technology | , , , , , | 1 Comment

Capital Cool: Members of The White House Staff Illustrate the New Rules for Dress in the Workplace

Illustrating the new rules on how to dress for work.

Capital Cool - Members of The White House Staff Illustrate the New Rules for Fashion in the Workplace

Capital Cool - Members of The White House Staff Illustrate the New Rules for Fashion in the Workplace (Click image to see Slideshow)

Capital Cool

Taking a cue from Michelle Obama, Joe Zee redefines women’s fashion role in the workplace.

Joe Zee, Elle

A lawyer friend recently remarked over dinner that her office desperately needed my help. It was full of smart, accomplished women, but they just couldn’t get their clothes right. Look at Michelle Obama, she continued, who, when she was an associate at a Chicago law firm, didn’t trade her style for credibility. She’s certain Michelle was the picture of chic, elegance, and authority. (And hell, she landed her husband at that firm!) My friend had a point: Why have working women put style on the back burner?

As her profile has risen, Michelle has in some ways become a reluctant style hero at the same time that she’s ushered in a new era in political fashion. She’s the ultimate career mom who, balancing success with family in Jimmy Choos and J.Crew, raised the workplace fashion stakes. Will the messages of style hope and sartorial change reach the young women who will now be working at the White House? My next challenge!

Two days after the inauguration, I headed to DC to style seven of the smart, successful—and let it be said, beautiful—women from this new administration and, in doing so, illustrate the new rules for how to dress for work. DC has long been in a style recession. My No. 1 rule? Break all the rules—which is why I dubbed them “The No-Hose Administration.”

From what I’ve seen over the years, getting it right at the office can be tough. It’s a daily high-pressure game: You want to appear authoritative and professional but not look like a career drone. Employee handbooks may highlight terms like business casual and corporate attire, but what does it all mean? How do you start to decipher these complex codes that can ultimately get us hired, fired, promoted, or just plain noticed? April being our Work Issue, I am offering my own get-ahead guide to How to Look Good and Still Succeed in Business. More . . .

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Picture Credit: Elle Magazine

March 24, 2009 Posted by ej | Fashion, Leadership, People, Shopping, The First Lady | , , , , , , , , | Leave a Comment

Who’s Cooking? For Health Reasons It Matters

Who’s Cooking? (For Health, It Matters)

Tara Parker-Pope, The New York Times

You may be cooking more these days. But is your cooking healthier?

a-potIn this economic climate, it’s no surprise that more and more people are making their own meals from scratch. Food & Wine magazine says home cooking is the hottest food trend of 2009, and the market-research firm Information Resources says supermarket shoppers are cooking more from scratch and spending more on basic cooking ingredients than on convenient but costly frozen and refrigerated foods.

Home-cooked meals are typically more healthful than those prepared at restaurants. But just how much more healthful depends on who’s doing the cooking, where the recipe comes from, and even the dishes in which the food is served.

Studies show that the biggest influence on family eating habits is the person who buys and prepares the food. These “nutritional gatekeepers,” as researchers call them, influence more than 70 percent of the foods we eat, according to a 2006 report in The Journal of the American Dietetic Association — not just home meals but children’s lunches, snacks eaten outside the home, and even what family members order at restaurants.

Public health researchers first identified the role of nutritional gatekeeper during World War II, when meat shipments to the troops threatened to create a protein crisis at home. The goal was to educate families about alternatives to meat, but it wasn’t clear at whom to direct the information campaign.

At the time, many people believed that husbands and children strongly influenced the foods served in the home. But research led by the anthropologist Margaret Mead found that the wives and mothers who bought and prepared the food had far more influence than anyone realized, including the women themselves.

These days, the family gatekeeper may be a mother or a father, a grandparent, a housekeeper or a nanny. And Brian Wansink, director of the Food and Brand Lab at Cornell, says these people need to be aware of their importance to family nutrition.

A gatekeeper who struggles with unhealthy habits and eating choices will typically pass those problems on to family members. By the same token, gatekeepers who improve their habits can improve the health of the whole family.

To learn more about gatekeepers, the Cornell researchers More . . .

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Also check out Well, Tara Parker-Pope’s blog on Health, at NYTimes.com Blogs.

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Picture Credit: The New York Times, Stuart Bradford

March 21, 2009 Posted by ej | Cooking, Food, Health, Mommy Stuff, Science, Shopping, Work-Life Balance | , , , , , , | Leave a Comment

No-Brainer, No-Shop Cooking

cooking-by-numbers-logoFound out about a new Cooking Website from our friends over at Pink Magazine. They call it “No- Brainer, No-Shop Cooking.”

It’s a very cool concept – you tell them what you have and they show you what to make! 

More specifically, you go to the website  and enter in the food that you have in your refrigerator, pantry, etc. and the  website generates recipes that you can make.

Click here to take a look: Cooking By Numbers

After you get through in the kitchen head on over to Pink’s website and check out their online business community for women.

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Picture Credit: CookingByNumbers.com

March 21, 2009 Posted by ej | Cooking, Food, Mommy Stuff, Parenting, Shopping, Work-Life Balance | , , , , , | Leave a Comment

10 Amazon Kindle 2 Accessories

amazon-kindle-2For the members of the Amazon Kindle 2 Fan Club, here are some cool accessories.
By  Jennifer L. DeLeo, PC Magazine 

Amazon began taking preorders of its Kindle 2 e-book reader on February 9, and a month later, it’s still one of the most talked-about tech gadgets. The second-generation Kindle doesn’t disappoint, either: it has an improved screen, a better button layout, a wider selection of e-books, and the (highly debated) text-to-speech capability. There’s even a way to view Kindle books on your iPhone now. And let’s not forget the rumored touch-screen Kindle 3 in the works. Let’s all blame Oprah for the national Kindle hysteria!

If all the excitement has made you reach for your wallet to snag the $359 device, then you’ve probably noticed that Amazon forgot to include a little something in the box: a protective book cover! That’s no mistake, folks. Although Amazon’s first-generation Kindle included a book cover, the retailer decided to ship the next model without one. But don’t fret— most Kindle owners complained about that flimsy book cover anyway, and there are lots of cover options available.

If all the excitement has made you reach for your wallet to snag the $359 device, then you’ve probably noticed that Amazon forgot to include a little something in the box: a protective book cover! That’s no mistake, folks. Although Amazon’s first-generation Kindle included a book cover, the retailer decided to ship the next model without one. But don’t fret— most Kindle owners complained about that flimsy book cover anyway, and there are lots of cover options available.

To help you in your search for the perfect Kindle 2 cover—and some other useful add-ons—we present our list of some great accessories, from cases and a stand to a clip-on light and messenger bag. More . . .

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Picture Credit: Amazon

March 15, 2009 Posted by ej | Gadgets, Shopping, Technology | , , , , | Leave a Comment

Saks Shoe Department Gets Own ZIP code

And in todaaaaay’s news . . .  >: )

“Saks shoe department gets own ZIP code”

Thu May 24, 10:26 PM ET

“Saks Fifth Avenue says its new shoe department is so big and fancy it’s getting its own ZIP code.

The quintessential Manhattan store is revamping its shoe department, and when it moves from the fourth floor to the eighth floor in August customers will be able to send mail to 10022-SHOE.

“We believe it’s such a big move for us it deserves its own ZIP code,” Saks spokeswoman Lesley Langsam Kennedy said Thursday. “We wanted to make it a destination.”

The U.S. Postal Service said it worked with the retailer on the new ZIP code, which is just promotional. Only the last four characters, which aren’t necessary when you’re mailing something, are specialized, and they won’t be read by sorting machines. The rest of the midtown neighborhood, which includes St. Patrick’s Cathedral, shares 10022.

The new 8,500-square-foot Saks showroom at the flagship Fifth Avenue store will have more shoes, more service and more stock room capability, Langsam Kennedy said. It also will feature a VIP room for  . . .

Click here to read the rest of the article:
“Saks Shoe Department Gets Own Zip Code” (Yahoo! News)

Click here to head to the Saks Website:
Saks Fifth Avenue

Okay, don’t kill me. It’s the holiday weekend and the news is a little slow today.

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May 26, 2007 Posted by ej | Odds & Ends | , , , | Leave a Comment

New Sony Store in Atlanta Geared to Women

The Atlanta Journal-Constitution)
Published on: 05/26/07

Shopper Athena Binikos-Brom couldn’t quite put her finger on what drew her into the new Sony Style store at Lenox Square.

Maybe it was the blond wood motif or the rattan wallcovering. It might have been the faux living room, where gigantic plasma TVs don’t seem to mess up the decor when they’re staged above fireplaces and next to vases of bamboo.

Whatever it was, it worked. Binikos-Brom was killing time at the mall Friday before catching a flight back to Tampa when she made her first-ever impulse buy at a technology store. “

I don’t normally shop for electronics, but now here I am with a [computer] jump drive that I’ll have to carry on the plane with me,” she said. “Usually, I’ll run into Best Buy for one thing, grab it and go. Here, I actually browsed around.”

That’s exactly the idea behind Sony Style, a growing retail chain that models itself after a fashion boutique, not a gadget store. Let the big-box retailers have their wall of screaming TVs, Sony marketers say. Here, you can shop without feeling the sound effects.

“It’s not an intimidating environment. We designed it so that you can see how technology fits into your home,” said Christine Belich, vice president of visual merchandising for Sony. “The whole concept is, how do these products make your life better? Consumers don’t care so much about what’s inside the products. They just want to know what they do.”

The store is Sony Style’s first in the Southeast. Sony has opened 40 such stores across the country as part of a mission to focus on female consumers. Although the store drew a steady stream of men on opening day Friday, the space is clearly geared toward a certain demographic that tends to control the purse strings. “

Our research indicates that women are becoming more significant in consumer electronics purchases,” said Dennis Syracuse, senior vice president of Sony Style retail.

“As a result, we’ve really tried to target the store to women and families.”

A concierge desk is stationed just inside the entrance, where women can plop down purses or diaper bags, print spec sheets or just get pointed in the right direction.

Belich, who was a visual merchandiser at Neiman Marcus before joining Sony 13 years ago, said she widened the walkways in the 5,000-square-foot store for strollers, and also to create an airy feel.

She also created several vignettes that look like a  . . .

To read the rest of this article, click here: 
“Sony Style at Lenox Geared to Women” (The Atlanta Journal-Constitution) 

To check out the latest Sony products click here:
Sony Style Online

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May 26, 2007 Posted by ej | Marketing to Women | , , , | Leave a Comment